Oltremarina — Bitter Collection
Label Design
For this Bitter collection, our goal was to translate the spirit of the Italian aperitivo into a visual
identity: welcoming, contemporary and driven by a sense of exploration.
We developed a maritime-inspired visual narrative that connects directly with the names of the
range.
Murrina features aquatic colours and fresh contrasts, evoking Venetian glass and the shimmering
reflections of the lagoon.
Briccola explores warmer, sun-drenched tones inspired by sea-worn timber and the light of
sunset.
The project combines authenticity and innovation, creating a coherent experience between sight
and taste: an invitation to explore flavours that go beyond the familiar.