Oltremarina — Bitter Collection

Label Design

For this Bitter collection, our goal was to translate the spirit of the Italian aperitivo into a visual identity: welcoming, contemporary and driven by a sense of exploration. We developed a maritime-inspired visual narrative that connects directly with the names of the range.
Murrina features aquatic colours and fresh contrasts, evoking Venetian glass and the shimmering reflections of the lagoon. Briccola explores warmer, sun-drenched tones inspired by sea-worn timber and the light of sunset. The project combines authenticity and innovation, creating a coherent experience between sight and taste: an invitation to explore flavours that go beyond the familiar.