Dianetti — Wine Line

Label Design

Here we found ourselves restyling two labels which had been based on the sun and the butterfly. In the spirit of a modernisation and "cleaning-up" operation that could move both graphic solutions forward. For Piceno wine we built upon a solar symbol taken from the Novilara Stele that was created by the Picentes, while for Lulù (Passerina wine) we designed a lightsome image joining butterflies and letters: the letter endpoints transmute into stems and twigs where the butterflies can gently land on.