Ginnasium

Ginnasium is a creative laboratory where designers develop a packaging project using technologies and materials provided by the partners.
Among five selected design studios, Markdesign was chosen to represent the Marche region.
Each designer created a gin bottle inspired by their territory, with the projects later analysed through neuromarketing techniques. Our concept draws from the Sentina Nature Reserve, where water, sand, vegetation and wildlife coexist within a fragile yet distinctive ecosystem. The Black-winged Stilt is the focal point of the design, with its plumage inspiring the restrained colour palette. Textures and finishing techniques create a visual system that gives the label depth, rhythm and tactile character.